Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
Categories:
Year:
2017
Edition:
2
Publisher:
Routledge
Language:
english
ISBN 10:
0415826918
ISBN 13:
9780415826914
ISBN:
2017020207
File:
PDF, 17.45 MB
IPFS:
,
english, 2017