The dialogue imperative: TRENDS AND CHALLENGES IN STRATEGIC AND ORGANISATIONAL COMMUNICATION
Gisela GonçalvesThis book aims to analyse how contemporary developments in strategic and organisational communication theory contribute to understanding the dialogic paradigm. Special attention is paid both to theoretical approaches to dialogue and to the new tendencies in strategic and organisational communication by looking at campaigns, instruments, and messages that promote dialogue with different publics.
Year:
2012
Publisher:
LabcomBooks
Language:
english
Pages:
240
ISBN 10:
989654087X
ISBN 13:
9789896540876
Series:
Communication Series
File:
PDF, 1.87 MB
IPFS:
,
english, 2012